What is primarily analyzed through survey analytics?

Survey analytics primarily focuses on understanding customer opinions, preferences, and feedback gathered through surveys. This technique enables businesses to gather insights directly from their target audience, allowing them to capture subjective data about customer experiences, satisfaction levels, and perceptions of products or services.

By analyzing survey data, organizations can identify trends in customer preferences, measure the effectiveness of marketing campaigns, and improve overall customer satisfaction by addressing pain points. This method provides a direct line to the voice of the customer, helping businesses make informed decisions based on real input from individuals. In contrast, the other options involve data that would typically be analyzed through different analytical methods specific to their areas, such as market research or operational analytics.