What does business intelligence (BI) primarily focus on?

Business intelligence (BI) primarily focuses on integrating and analyzing business data to support decision-making processes. This integration involves gathering data from various internal and external sources, ensuring it is organized and accessible for comprehensive analysis. The insights derived from this analysis enable organizations to identify trends, forecast future performance, optimize operations, and make informed strategic decisions.

By prioritizing data integration and analysis, BI tools facilitate the transformation of raw data into meaningful information. This empowers businesses to understand their performance metrics, customer behaviors, and market conditions better, allowing for more effective planning and execution of business strategies.

Although collecting social media data, developing marketing strategies, and training employees on analytics tools can play a role in a broader business analytics context, they do not encapsulate the core function of BI, which is primarily centered on making sense of the vast amounts of data that organizations generate and encounter.